CREATIVE DIRECTOR, PHOTOGRAPHER, DIRECTOR
Alix Malka was born in the south of France. As a young stage opera singer, he was struck by the magic of the visual arts that soon grew into a passion for fashion, and film. He graduated with a fine art degree in Aix en Provence and completed Fashion Design at Esmod, Paris.
He worked for decades as art director beside iconic designer Thierry Mugler creating all aspects of a haute couture house, especially creating worldwide legendary fashion shows (concept, scenography, sets, lighting, casting, soundtrack, video directing etc…).
His unique background in fashion and runway shows productions has led him to collaborate with various TV programs in Paris, but also in the US, prime time live on VH1 - “Vogue fashion & music awards”. ABC’s prime time Vogue USA Haute Couture live from Paris, a collaboration with Anna Wintour hosted by André-Léon Talley featuring all Paris Couture designers runways like Karl Lagerfeld, Alexander McQueen, Jean-Paul Gaultier, Valentino, but also interviews of George Lucas, Madonna, Tom Ford, amongst other.
His avant-guard vision reached new heights when he took on the artistic direction of legendary George Micheal video “Too Funky” directed by Thierry Mugler.
He played an integral part of the House of Mugler, collaborating with numerous photographers including masters such as Helmut Newton and Richard Avedon. These inspirational collaborations played a pivotal part in fulfilling Alixʼs dream of becoming also a photographer and director.
In 2002, he moved to New York and started his fashion photography career, quickly becoming involved with countless prestigious fashion magazines, including Vogue, Vanity Fair, Harper’s Bazaar, GQ, Rolling Stone, Numero, The Face, I.D…
Alix has shot a number of high-profile fashion campaigns, such as Jean-Paul Gaultier, Lanvin, Nina Ricci, Barneyʼs, Harry Winston, Bloomingdales, Neiman Marcus, Guess, Uniqlo, H&M and Nike.
He is well known for his beauty images, his aesthetic and sense of details, which have allowed him to work worldwide with clients such as M.A.C. Cosmetics, Helena Rubenstein, Maybelline, L’Oréal and Pantene. He has also shot fragrance campaigns, including Guess Seductive, Byblos and Areva.
Alix has built a comprehensive list of celebrities over the years, including Isabelle Huppert, Elle Fanning, Kim Kardashian, Adam Levine, Amber Valetta, Ashton Kutcher, Bella Heathcote, Celine Dion, Chloe Moretz, Christian Louboutin, Christina Aguilera, Isabelle Adjani, Cindy Crawford, Eva Herzigova, Béatrice Dalle, Jean Paul Gaultier, Lindsey Lohan, Pierre Niney, Mariah Carey, Milla Jovovich, Monica Bellucci, Sharon Stone, Sophia Loren, Laetitia Casta, David Guetta, Noémie Merlant, Courtney Love, Jared Leto and Irina Shayk...
His first exhibition was “In Fashion Photo/Art Basel” followed by an exhibition at Soho Gallery, New York.
Alix’s photography has been featured in various international museum exhibitions and publications such as “The Fashion World of Jean-Paul Gaultier: from the sidewalk to the catwalk”.
He also contributed to Thierry Mugler’s worldwide museum exhibition and publication “Thierry Mugler, Couturissime” featuring artworks of Kim Kardashian and Irina Shayk.
He has directed commercials for such clients as Guess, David Guetta, Thierry Mugler perfume and Areva perfumes.
Editorial: Vogue Russia, Vogue Japan, Vogue Germany, Vogue Spain, Vogue Brasil, Vogue India, Harper’s Bazaar, Vanity Fair, 7Hollywood, Numero Paris, Numero Tokyo, I.D., Flair, Telegraph Magazine, GQ and Rolling Stone...
Advertising: Barney’s, Bebe, BETC, BNY, Bloomingdales, Byblos, Byblos Perfume, Carte Noire, Coq Sportif, Galeries Lafayette, Guess Perfume, Guess by Marciano, Guy Laroche, Helena Rubinstein, H&M, Jade Cosmetics, Jean Paul Gaultier, Kardashians, Lancia, Lanvin, Matisse, L’Oréal Paris, MAC Cosmetics, Maybelline, Neimann Marcus, Nestle, Nike, Nina Ricci, Sony Music and Thierry Mugler...
Alix is the creative director / publisher of 7HOLLYWOOD magazine, based in Los Angeles, a unique collector publication distributed worldwide, which celebrates pop culture, celebrities, fashion and art.
Besides his photography works, advertising director, and publisher/creative director of 7Hollywood collector magazine, Alix still collaborates with fashion shows production, recently in Tel Aviv, Madrid,…
Alix divides his time between New York, Los Angeles and Paris.